Research

Items

• conjecture

  Conjecture is an opinion or conclusion formed on incomplete information.  It is like an educated guess rather than a proven fact.
• conjoint analysis

  Conjoint analysis is a research technique used to understand how people make decisions by analysing their preferences for different product attributes.
• connective devices

  Connective devices are physical objects that can connect with each other and other systems via the internet, such as laptops and desktops, etc.
• connotation

  Connotation refers to the emotional or cultural associations attached to a word beyond its literal meaning.
• consent

  Consent is the voluntary agreement or permission given by individuals to participate in  research or other activities.
• construct validity

  It assesses how well a measurement or research instrument accurately reflects the theoretical construct it aims to measure.
• construct

  An abstract concept or idea that researchers use to explain a phenomenon.  It represents a theoretical entity that cannot be directly measured but is essential for understanding and studying various aspects of human behaviour, cognition, or social phenomena.
• constructive research

  Aims at producing novel situations to practically and theoretically relevant problems.
• consumer research

  Consumer research, also known as market research or consumer insights research, is the process of collecting and analysing information about consumer’s preferences, behaviours, and attitudes toward products, services, brands, or market trends.
• content analysis

  Content analysis is a research method used to analyse and interpret the characteristics of various forms of communication, such as text, images, or radio.  Researchers systematically examine content, identify patterns, themes, and other relevant features, and draw conclusions based on their findings.
• context sensitivity

  Refers to how the meaning of words or expressions can vary based on the context in which they are used.
• contextualisation

  Contextualisation refers to considering something within its context – the situation in which it exists or happens.  It helps in understanding the subject better by taking into account relevant background information.
• contingency tables

  They display frequencies for combinations of two categorical variables.  They help analyse relationships between variables.
• control quality (quality control)

  It ensures that product quality is maintained or improved.  It involves testing units to check if they meet specifications.
• controlled experiment

  A research design where researchers manipulate an independent variable while controlling other factors to observe its effect on a dependent variable.
• convenience methods

  They refer to sampling techniques where researchers select participants based on convenience or accessibility.
• convenience sampling

  Convenience sampling is a non-probability sampling method where units are selected because they are easy for the researcher to access.  Participants are chosen based on geographical proximity, availability, or willingness to participate.
• core concepts

  Core concepts are fundamental ideas or principles within a specific field of study
• correlation

  A correlation reflects the strength and/or direction of the association between two or more variables.
• covert observation

  It involves observing subjects without their knowledge or consent. For example, secretly observing employee behaviour in a workplace to study productivity.
• covert research

  Refers to studies conducted without the participants’ awareness.
• creativity

  Creativity refers to the ability to produce or use original and unusual ideas.  It encompasses to bring something new into existence, whether it’s a novel solution to a problem, an innovative method or device, or a flesh artistic object or form.
• credibility

  Credibility is the quality of being trusted and believed in.  It involves being reliable, dependable, and maintaining integrity.  Credibility can be established through consistent actions and adherence to moral and ethical principles.
• critical theory

  Critical theory is any approach to the study of society and culture that aims to expose, critique, and ultimately combat oppressive power structures.  It emerged from the Frankfurt School and seeks to unravel contradictions within society, promoting emancipatory insights.
• critics

  Critics are individuals who express opinions and judgements about various forms of art, such as books, movies, music, or theatre performances. They evaluate and analyse creative works, providing insights and assessments.